AI, Product & Brand
strategy for modern businesses.

I help businesses turn complex ideas into compelling products, content narratives and digital experiences — blending product thinking, AI-native strategy and sharp storytelling.

Let's collaborate.

1
AI Product Strategy
I help teams shape AI-native products and workflows that feel intuitive, commercially grounded and genuinely useful — not just technically impressive.
AI workflows Product thinking User experience
2
Product Narrative, Content & Positioning
Translating complex products and founder thinking into clear narratives, content angles and positioning across launches, stakeholder communication, websites and thought leadership.
Product storytelling Content strategy Positioning
3
Fractional Strategy & Advisory
Strategic support for businesses navigating product direction, AI adoption, digital experience and founder-led brand building.
Fractional support Business advisory Strategic direction

Products, workflows & narratives shipped.

01 UpSchool
AI Learning Experience Gamification Product Strategy

UpSchool — Gamified Learning Platform

A learning platform that fights drop-off with three things working in concert: a badging system that rewards momentum, a conversational agent that builds you a learning path before you've finished asking for one, and dual-mode assessments — MCQs with auto-graded report cards, plus a voice-led subjective flow powered by a real-time GPT model.

3
Pillars in concert
2
Assessment modes
Read case study
02 AI Jira Plugin
Enterprise AI Workflow Automation Conversational UX

AI Jira Plugin

A conversational AI agent that lives inside Jira — drafts user stories, answers questions about a sprint or a backlog, and generates bespoke reports on demand by asking the right follow-up questions. Rolled out to 200+ PMs across a 3,000+ employee firm.

200+
PM users
75%
Story drafting time ↓
Read case study
03 StaffX
GenAI Operations Decision Support Resource Intelligence

StaffX — GenAI Resource Configurator

Took staffing from messy and fuzzy — Excel sheets, email threads, offline conversations — to a conversational, GenAI-powered tool that asks the right questions, narrows in on the right resources, and gets staffing decisions made in half the time.

8 → 4–6h
Time-to-staff a request
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04 Orquestra
AI Marketing Infrastructure Content Operations Governance Design

Orquestra — AI Marketing Workflow Platform

An AI-augmented portal that replaces the spreadsheet-and-email chaos of marketing operations with a governed system of record. End-to-end content lifecycle — plan, draft (AI-assisted), review, consent, approve, publish, audit. Built around a strict portal-only governance model.

Multi-channel
Content dispersion
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About me.

I'm Rishika — a strategist working at the intersection of AI, product thinking, content, storytelling and digital experience.

Across enterprise teams and emerging products, I've worked on building systems, workflows, content narratives and product stories that make complex technology feel intuitive, useful and human.

My work sits at the seam between strategy and execution — shaping products, experiences and communication that people can actually understand, adopt and trust. I’m especially interested in the kind of content that turns expert thinking into crisp, founder-worthy narratives.

What I believe: the best AI products don’t demand attention. They quietly remove friction, sharpen decisions and fit naturally into how people already work.

Now
Senior Project & Product Specialist
HashedIn by Deloitte, Bangalore
Before
Management Associate · MSL India
Brand Executive · Ballyfabs International
Education
MBA · NMIMS Mumbai
Certified
PSPO I — Scrum.org
Domains
GenAI / LLM products · Enterprise SaaS · Capital markets

Where product, content and strategy meet.

AI-native digital experiences
Human-AI interaction patterns
Narrative-driven product ecosystems
Founder storytelling for technical products
Content strategy for AI and SaaS products
Conversational interfaces
BFSI, capital markets and enterprise SaaS narratives

Building something ambitious?
Let's shape the story.